Senior Performance Marketing Specialist (B2B SaaS)
Sr. Performance Marketing Specialist (B2B SaaS)
Hi, we are Marvia 👋
Marvia, a leading distributed marketing platform, is looking for a Senior Performance Marketing Specialist to drive our growth. As we scale our presence in European and North American markets, we need someone who can blend strategic thinking with hands-on execution across paid and organic channels, from Google Ads and LinkedIn to SEO and AI-search platforms.
About us
At Marvia, we help franchise and multi-location brands do what's surprisingly hard: execute effective local marketing at scale.
Our platform empowers brands like Domino's Pizza, KFC, Burger King, Boston Pizza, ZEISS, and Toyota to give their local marketers the tools and materials they need to drive results, while keeping everything on-brand.
With customers in over 120 countries, we're on track to become the standard for distributed marketing.
The role
We're looking for a Senior Performance Marketing Specialist to lead our customer acquisition efforts across both paid and organic channels. You'll own our demand generation and demand capture strategy, from Google Ads and LinkedIn campaigns to SEO and AI-powered search platforms.
This role is based at our headquarters in Amsterdam, where you'll report directly to the Head of Marketing. We're looking for someone available 32-40 hours per week. You'll work closely with our international sales and marketing team, to drive pipeline and revenue growth.
What you’ll do:
Manage and optimize paid channels including paid search, paid social, and software comparison sites (G2, Capterra)
Experiment with emerging channels and optimize for AI search visibility
Develop and execute ABM strategies for high-value accounts
Build and optimize the funnel from awareness to sales-accepted opportunities
Create campaigns with product marketing and design targeting prioritized accounts and segments
Run email programs and targeted campaigns with product marketing to drive pipeline
Design and optimize landing pages to maximize lead quality
Analyze performance across channels and turn insights into action
Maintain CRM hygiene and data quality to ensure accurate reporting and campaign effectiveness
Who you are
5+ years of B2B performance marketing experience with demonstrated success in customer acquisition, ideally in SaaS
Hands-on expertise with paid channels including Google Ads, LinkedIn, and other performance platforms
Experience with account-based marketing strategies and execution
Strong understanding of SEO principles and website optimization
Data-driven mindset with strong analytical skills and ability to translate metrics into strategy
Self-starter who can work independently while collaborating effectively across teams and geographies
Excellent English proficiency (Dutch language skills are a plus)
Bachelor's degree or equivalent in a relevant field
Bonus points if you have
Familiarity with HubSpot and marketing tools like Apollo, Supermetrics, Looker Studio, and Ahrefs.
Experience with AI tools and automation for marketing optimization
Start-up or scale-up experience – you thrive in a fast-paced, evolving environment.
Meet some of your future colleagues
Nienke
Head of Marketing
Rae
Product Marketer
Kashvi
Marketing Assistant
Christopher
Director US
What we offer
Salary range: €4.800 - €5.800 per month, based on experience and qualifications
Unlimited PTO with a 4-week minimum to ensure work-life balance
Flexible working hours with partial remote work options (60% office presence)
Corporate pension
Professional development resources to support your growth
Marvia Employee Stock Incentive Plan
Please note: We are unable to provide visa sponsorship for this role.
Apply for the job
Ready to join our team as our new Senior Performance Marketing Specialist? We'd love to hear from you!
Send us your resume and motivation letter, and tell us why this role feels like a match for you.
What to expect from our hiring process:
Resume review – We'll review your application to see if you're a good fit
Phone screening – A quick call to check your experience and motivation
First interview – We'll dive deeper into your background and approach
Practical assessment – You'll work on a practical case and present it in a second interview
Reference check – Gain further insights into your professional background
Offer – Welcome to the Marvia team!
Encouragement to apply
Research shows that women, people of color, and other underrepresented groups are less likely to apply for jobs unless they meet every single qualification. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply. We’re looking for the right mindset, skills, and potential, not just a checklist of qualifications!
Marvia is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.